Branding entities that improve life.
High-involvement decision-making expertiseMessaging that speaks to multiple intelligencesTotal integration from internal launch to external export
Much like the story arc in a compelling novel or movie, organizational branding is about planting seeds and building anticipation, and then delivering an experience that stirs deeply held beliefs.
The Karma Group arms clients with a rock solid brand development process that resonates beyond reason and emotion to influence and inspire highly relational contexts like healthcare, finances and higher education.
We self-identify as social scientists who are primarily interested in how thoughts, feelings, beliefs and perceptions translate into decisions and actions.
Karma’s Total Engagement Messaging is inspired by the research of Howard Gardner, developmental psychologist at Harvard University.