Without results, it’s refrigerator art.
Emphasis on client outcomes, not industry awardsAll creative integrates principles of economic and social psychology
Jumping to tactics is the fastest way to fall in love with your own ideas. Karma bypasses all the subjectivity and ego inherent in industry Creative to instead solve the bigger philosophical questions.
Rather than asking ourselves what it looks like, we contemplate why the message matters, what the industry pain points are, and how the audience thinks and behaves (like what time of day a bariatric consumer is most likely to surf the web).
Once those questions are critically thought out, our Art Directors and Copywriters work side by side – using metaphor, spatial intelligence, font psychology, and emotive language to engage the subconscious mind. Which, according to Harvard professor Gerald Zaltman, drives 95% of human purchasing decisions.
Karma brings together images, feelings, and metaphors to speak to the subconscious mind, which drives 95% of purchasing decisions.