The Karma Group's pioneering RiverMapping® technique helps organizations elicit unprecedented understanding of their customers' experience.more
Business is hard. We get that. Competitors are savvy and aggressive, while customers are cynical, impatient and overwhelmed. Nurturing and sustaining meaningful relationships against that backdrop is a real challenge. Here are some of the things we do very well to make it easier:
Branding an organization is significantly more complex than branding a product. Customer expectations and experiences tend to be more involved, more demanding and typically more personal or impassioned.
The Karma Group has developed effective methods which will create and sustain brand architecture that is authentic to an organization and contagious with target audiences.