Business is hard. We get that. Competitors are savvy and aggressive, while customers are cynical, impatient and overwhelmed. Nurturing and sustaining meaningful relationships against that backdrop is a real challenge. Here are some of the things we do very well to make it easier:
Branding organizations and entities
Branding an organization is significantly
more complex than branding a product.
Customer expectations and experiences
tend to be more involved, more
demanding and typically more personal
or impassioned.
The Karma Group has developed
effective methods which will create and
sustain brand architecture that is authentic
to an organization and contagious with
target audiences.
Creating perceived value in commodity environments
Creating meaningful and compelling product differentiation is an ongoing battle in just about every industry. Even the most advanced and technological innovations are quickly copied by competitors at home and abroad.
By identifying intangible advantages beyond the product itself – advantages with practical, psychosocial and emotional value – The Karma Group will help build the sort of brand loyalty that cements long term relationships.
International and multicultural branding
Marketing across cultures and around the globe requires a wide range of nuances and know-how. Beyond language translations, it takes an understanding of local norms and cultural sensitivities. It takes a recognition that sometimes all people think the same, but most often they do not.
The Karma Group has experience targeting populations on all continents and regions, and is networked with linguistic and cultural specialists to help you communicate effectively with audiences everywhere.
Marketing into purchasing climates that have a masculine influence
Due to a heavy household consumer influence, much that has been written and studied about advertising and marketing communications has tended to have a bias toward traditional moms between the ages of 24 and 39. But today’s world seldom works that way, and men and women alike are re-valuing a balanced perspective that includes a masculine influence.
Through qualitative research across multiple industries, The Karma Group has developed a highly effective ability to speak with poignant relevancy to masculine motivations.
Integrating and executing campaigns across traditional, online and mobile platforms
Communications have not only become more dynamic and interactive, they’ve also become more demanding and user-controlled. It places a strain on everyone’s budget. Assets must be deployed across platforms, campaigns must be completely integrated and every effort requires multiple manifestations.
From iPad apps to trade show booths, from multi-language websites to traditional advertising campaigns, The Karma Group brings everything together in a seamless effort that is both highly effective and remarkably efficient.
Cause-related marketing
Building brand loyalty requires values affinity. It means convincing target audiences that the things which are important to them are important to the brand also. More and more companies are seeing an opportunity in this to leverage brand equity from philanthropic and corporate citizenship efforts.
However, developing the synergy to ensure the cause/brand relationship is a natural partnership, and that the cause does not upstage the brand, takes more than just a little finesse. It takes the type of strategic balance The Karma Group is known for.
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