Quantitative and Qualitative Research
Info without insight is trivia.
1,481 research sessions conducted since 2004In-house RIVA certified moderatorsSeamless transition from research to strategy to creative
Perhaps the greatest value we offer clients is our intepretation of thematic research findings. Spreadsheets of data won’t move the brand needle. We seek to uncover not only what people think, but also why they think and act the way they do.
Karma expertise in quantitative and qualitative research methodologies spans all industries, project scopes and dimensions of human intelligence. We help our clients nurture critical relationships, illuminate growth opportunities, avoid costly missteps when rebranding and adopt critical processes to better serve patients and customers.
Karma's pioneering RiverMapping® technique, as featured in Harvard Business Review, helps organizations elicit unprecedented understanding of their customers' experience.